Training and Capacity Building

Training and Capacity Building

Case Study: Interactive training to develop marketing plans:

DMO has been working at local and regional level in Albania and is building the capacity of tourism service providers and responsible local and regional governments on the ground to deal with tourism.

The course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing, etc. Participants were grouped together per destination and had to work out their own proposals as a basis for their business plans and budgets for the next three years.


Destination Strategy & Planning

Case Study: Capacity building on the product development and promotion, of the artisans women in Korca Region

DMO assisted the women associations and individuals to create opportunities for a lasting source of income for women and contribute to the protection of environment
Artisans Centre was established, in Korca and women artisans are trained on marketing and promotion and start up business.  The handmade souvenirs are produced and exhibited, a business plan for the Artisans Centre is developed.  DMO assisted the development of the handicrafts catalog.


Case Study: Seminar on tourism destination management for local government and hotels staff

Tourism is a priority for the economic development for Korca Region. Increasing the tourism management capacity and cooperation among Korca Region tourism destinations is vital for future tourism success.

The training course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.

The course was attended by senior tourism managers representing public and private organizations from different areas.


Destination Strategy & Planning

Case Study: Tour guides training, to create a pool of guides, which speak at least one foreign language (English).

Trainings have been developed to create technical capacities using a practical approach through combining the theory with practice. In this way is improved their readiness to create satisfied, repeat customers



Destination Strategy & Planning

Case Study: Improving the services in the Tourism Information Centre.

A database of all accommodations, attractions, events, services offered in the Region is created and offered to the tourists. Continuous visitors survey is developed and collected information is processed for monitoring the tourism market tendency.


Destination Strategy & Planning

Case study: Entrepreneurial lodging providers: Guest houses and hotels have been identified and assisted on improvement of the services, marketing and promotion.

The methodology used has been training of managers on the market needs and expectations, ways of collaboration with tour operator for been part of the packages, marketing channels.