Tourism sector in Albania and business constraints to growth

Tourism sector in Albania and business constraints to growth

The purpose of the Market System Analysis in Tourism is to look at the symptoms of underperformance at tourism business level and uncover the underlying systemic constraints to growth. In other words, to find out what keeps Albanian Tourism businesses from growing and investing in job creation? 
The study initially lays out a comprehensive overview of the current market situation, followed by an analysis of key identified challenges and strategic suggestions for facilitating solutions through the project’s interventions

The Tourism Market System Analysis is built on secondary data from public and private institutions as well as primary data from focus groups and semi-structured interviews with different stakeholders in the Tourism sector in 6 Regions in Albania: Tirana, Shkodra, Berat, Korca, Vlora and Gjirokastra.
A key document consulted is the new draft National Strategy for Tourism 2014-2020 of the Ministry of Urban

Development and Tourism.
Following the analysis of business constraints and underperforming functions DMO has identified four clusters of interventions that would drive positive change and create jobs as result of business growth:

  1. Interventions that tackle the lack of market intelligence;
  2. Interventions that improve the service of tourist guides in the country;
  3. Interventions that tackle the lack of online visibility and online promotion of tourism
  4. Interventions that facilitate a more diverse and spread out (both in geography and time) touristic product, that makes better use of Albania’s potentials.
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Praktika Inovative per Mbrojtjen e Mjedisit

Praktika Inovative per Ambjentin

IPA Component: IPA 2, Cross border cooperation: Republic of North Macedonia – Republic of Albania

Project duration: 24 months

Start date of the project: 15.11.2019

End date of the project: 14.11.2021

Total Budget: 590,213.00 €

Lead applicant and co-applicants:

Association Center for Civic Initiative (CCI)

Destination Management Organization (DMO)

Municipality of Mogila

Municipality of Maliq  

Context/background: The action is developed to take place in the cross-border region targeting Pelagonija region and Korca region, in particular Municipality of Mogila and Municipality of Maliq, having cross-border impact on public infrastructure vulnerable to floods. Both of the countries, and in particular the regions of Pelagonija and Korca are exposed to various types of natural hazards, including earthquakes, wild fires, floods, droughts, extreme temperatures, landslides. Earthquakes pose largest risk in terms of consequences – damages and human losses. Wildfires are a most frequent risk, and floods are on the rise in terms of frequency and intensity.

The number and intensity of floods in the countries/regions are rising. Usual period for their appearances is in the colder part of the year (November – January). Most of the floods are caused by the overflow of the major rivers.

The targeted countries river basins are facing increased spatial and temporal variability of water resources which is among the key natural factors increasing the flooding risk, besides topographic and land characteristics, and a relatively dense hydro graphic network in the most affected regions. In addition, the changes in the land-use/land cover structure are further modifying hydrological regimes, increasing the risk of extreme hydrological events.

Additionally, the local authorities as partners of the action will enable local ownership of the action, as they will participate in the development of the flood mitigation measures and further maintenance of the developed infrastructure after the finishing of the project. 

Abstract (short project summary):The activities in the project have been developed as to address all the needs and constraints of the target groups, initially the process of improvement of the public infrastructure will address the need of the local authorities to implement their responsibilities for the construction and maintenance of secondary and tertiary irrigation and drainage networks. At the same time through the development of the digital platform the local authorities and all relevant stakeholders will improve the system for early warning enabling timely protection from floods or other natural disasters.  The systems for protection of the agricultural lands and livelihoods will be supported by the development of joint risk management measures having impact on all of the inhabitants in the area, where all the target groups will be included in the development of the joint risk management measures. With the awareness rising of the agro producers for flood management we will have impact on the total population in the targeted areas and in particular the 12000 agro producers will be directly reached by the awareness rising activities giving the specific knowledge to the population and agro producers for inclusion in the protection and prevention measures implementation.

Final beneficiary: 70 000 general population of Municipality of Mogila and Maliq

Action location/s: Municipality of Mogila and Municipality of Maliq

Objectives: strengthen resilience and disaster risk preparedness and prevention of floods for protection of the environment 

Specific objectives:

  1. To improve the public infrastructure vulnerable to floods as to ensure protection of agricultural lands and livelihoods.
  2. Local authorities capable to strengthen participatory preparedness and resilience capacities in building of cross – border cooperation for floods prevention and mitigation.
  3. To increase the awareness of the agro producers for the importance of flood management in the protection of the environment, agricultural lands and livelihoods.

Activities:

Coordination, management and visibility
Coordination meetings, website, kick off and close out conference

Public Infrastructure

1.1 Building of drainage canals in Municipality of Mogila and Municipality of Maliq;
1.2 Establishment of digital platform for early warning of floods.

Cross border cooperation for floods protection and management

2.1. Preparation of local action plans for risk management and flood protection and management;
2.2. Strengthening of the capacities of the flood management sectors in terms of cooperation, planning and management of the flood mitigation measures;
2.3. Establishment of cross border partnership for exchange of experiences and development of joint risk management measures.

Awareness rising of the agro producers for flood management

3.1 Specialised trainings for flood management for the agro producers;
3.2 Community forums for inclusion of the community in the flood prevention and management;
3.3 Exchange of experiences between the agro produces from both municipalities.

Impact/Output/Result: Impact: Strengthen resilience and disaster risk preparedness and prevention of floods for protection of the environment. 

1)  The process of improvement of the public infrastructure as to ensure the protection of agricultural lands and livelihoods where we will have impact on 252,2 km2 in Mogila municipality targeting 6710 inhabitants and 34 km2 in Maliq Municipality targeting 62666 inhabitants. We will have as outcome (R1) Public infrastructure vulnerable to floods has been improved as to ensure protection of agricultural lands and livelihoods where total agricultural area protected from floods – 50000 ha and 12000 of agro producers ready to use the digital platform for early warning for floods. This will produce the following outputs: construction of drainage canals in both of the municipalities in length of 6 km, and developed 2 digital platforms for early warning of floods and weather changes.

2)  The systems for protection of the agricultural lands and livelihoods will be supported by the development of joint risk management measures having impact on all of the inhabitants in the area with the outcome (R2): Local authorities have developed joint risk management measures for protection of floods in the region having the following outputs: 2 local action plans developed and operationalized and 1 joint risk management plan in the cross border area included in the routine of relevant bodies.

3)  With the awareness rising of the agro producers for flood management we will have impact on the total population in the targeted areas and in particular the 12000 agro producers will be directly reached by the awareness rising activities having as outcome: R3 – The agro producers are aware and ready to be included in the flood management and protection system. The following outputs will be produced: 2 specialised trainings for the agro producers for flood management, 6 community forums for inclusion of the community in the flood prevention and management, 2 exchange visits among the agro producers in the cross border region organized.

Happy Crafting